Online Business Model Canvas Generator
Easily map out your business strategy with our intuitive, drag-and-drop Business Model Canvas editor. Visualize, refine, and optimize your business plan in minutes, whether you're a startup founder or an established entrepreneur looking to innovate.
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Key Partnerships
Who are our Key Partners?
Who are our key suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
Key Activities
What Key Activities does our Value Propositions require?
How do these activities impact our distribution channels?
How do these activities impact Customer Relationships?
Key Resources
What Key Resources do our Value Propositions require?
What are our resource distribution channels?
What assets are essential for Revenue Streams?
Value Propositions
What value do we deliver to the customer?
Which problems are we helping to solve?
What bundles of products and services are we offering to each customer?
What makes our offering unique?
Customer Relationships
What type of relationship do our customers expect?
Which ones have we established?
How are they integrated with our business model?
How costly are they?
Channels
Through which channels do our customers want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Customer Segments
For whom are we creating value?
Who are our most important customers?
Cost Structure
What are the major costs in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive?
Revenue Streams
What are our revenue streams? (e.g. Subscription, Ad, Donation)
For what value are our customers willing to pay?
For what and how do they currently pay?
How would they prefer to pay?
The Business Model Canvas Layout itself is licensed under the CC BY SA 3.0
Objectives of the Business Model Canvas
The Business Model Canvas serves several crucial purposes:
Clarification
This helps to define your business’s core elements clearly.
Analysis
This allows for an in-depth examination of how different components of your business interact and influence.
Design
Facilitates the development of new business models or the refinement of existing ones.
The Business Model Canvas makes it easier to understand and communicate how your business operates and delivers value by laying out the nine fundamental building blocks
When to Use the Business Model Canvas?
The Business Model Canvas is versatile and can be used at various stages of your business journey:
Startup Phase
To define and refine your initial business model.
Growth Phase
To adjust and scale your model as the market evolves.
Pivoting
When shifting strategies or exploring new business avenues.
Established Business
For ongoing optimization and strategic alignment.
9 Components of the Business Model Canvas
The Business Model Canvas is divided into nine sections:
1.
Customer Segments
- For whom are we creating value?
- Who are our most important customers?
| Customer Segment | Description | Need/Challenges | Characteristics |
|---|---|---|---|
| Small Businesses | Businesses with < 50 employees | Cost-effective solutions | Tech-savvy, budget-conscious |
| Millennials | Individuals aged 18-34 | Trendy and affordable products | Social media users, value experiences |
2.
Value Propositions
- What value do we deliver to the customer?
- Which problems are we helping to solve?
- What bundles of products and services are we offering to each customer?
- What makes our offering unique?
Characteristics
- Newness
- Performance
- Customization
- Getting the Job Done
- Design
- Brand/Status
- Price
- Cost Reduction
- Risk Reduction
- Accessibility
- Convenience/Usability
| Value Proposition | Description |
|---|---|
| Innovative Tech | Cutting-edge technology that simplifies tasks |
| Eco-Friendly Products | Environmentally responsible products that appeal to conscious consumers |
3.
Channels
- Through which channels do our customers want to be reached?
- How are we reaching them now?
- How are our Channels integrated?
- Which ones work best?
- How are we integrating them with customer routines?
Channel Phases
- Awareness
- Evaluation
- Purchase
- Delivery
- After sales
| Channel | Description | Purpose |
|---|---|---|
| Online Store | A website with e-commerce functionality | Sales and customer engagement |
| Social Media | Facebook, Instagram | Marketing and brand awareness |
4.
Customer Relationships
- What type of relationship do our customers expect?
- Which ones have we established?
- How are they integrated with our business model?
- How costly are they?
Examples
- Personal assistance
- Dedicated Personal Assistance
- Self-Service
- Automated Services
- Communities
- Co-creation
| Relationship Type | Description | How to Build/Maintain |
|---|---|---|
| Personal Assistance | Direct interaction with customers for support | Customer service team, personalized emails |
| Automated Services | Self-service options through technology | FAQs, chatbots, online support |
5.
Revenue Streams
- What are our revenue streams? (e.g. Subscription, Ad, Donation)
- For what value are our customers willing to pay?
- For what and how do they currently pay?
- How would they prefer to pay?
Types
- Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising.
- List Price, Product feature dependent, Customer segment dependent, Volume dependent.
- Negotiation (bargaining), Yield Management, Real-time-Market.
| Revenue Stream | Description | Pricing Model |
|---|---|---|
| Direct Sales | Revenue from selling products directly | Fixed price, volume-based discounts |
| Subscription | Recurring revenue from memberships | Monthly or annual fees |
6.
Key Resources
- What Key Resources do our Value Propositions require?
- What are our resource distribution channels?
- What assets are essential for Revenue Streams?
Types of Resources
- Physical
- Intellectual (brand patents, copyrights, data)
- Human
- Financial
| Key Resource | Description | Importance |
|---|---|---|
| Technology | Software and hardware needed for operations | High |
| Human Resources | Skilled employees and teams | Essential |
7.
Key Activities
- What activities do our Value Propositions require?
- How do these activities impact our distribution channels?
- How do these activities impact Customer Relationships?
Categories
- Production
- Problem solving
- Platform/Network
| Key Activity | Description | Impact |
|---|---|---|
| Product Development | Designing and improving products | Core |
| Marketing | Promoting and advertising | High |
8.
Key Partners
- Who are our Key Partners?
- Who are our key suppliers?
- Which Key Resources are we acquiring from partners?
- Which Key Activities do partners perform?
Motivations for Partnerships
- Optimization and economy
- Reduction of risk and uncertainty
- Acquisition of particular resources and activities
| Partner | Role | Contribution |
|---|---|---|
| Suppliers | Provide raw materials | Essential for production |
| Marketing Agencies | Assist with promotions and advertising | Enhance market reach |
9.
Cost Structure
- What are the major costs in our business model?
- Which Key Resources are most expensive?
- Which Key Activities are most expensive?
Is Your Business More
- Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
- Value Driven (focused on value creation, premium value proposition)
- Fixed Costs (salaries, rents, utilities), Variable costs, Economies of scale, Economies of scope.
| Cost Type | Description | Impact |
|---|---|---|
| Fixed Costs | Costs that do not change with production volume | Rent, salaries |
| Variable Costs | Costs that vary with production volume | Materials, commission |
Tips for Creating an Effective Business Model Canvas
- Keep It Simple: Focus on the key components. Avoid overloading the canvas with details.
- Continuously Update: Regularly revisit and revise your canvas to stay aligned with market conditions.
- Collaborate with Your Team: Involve various team members to gather diverse insights and ensure alignment.
- Test and Validate: Experiment with different strategies and refine your model based on real-world results.
By following these tips, you can leverage the Business Model Canvas to clearly define your business strategy, drive innovation, and achieve long-term success.
How to Create Your Business Model Canvas Online
Creating your Business Model Canvas online is straightforward
Step 1Access Our Online Generator
Use our sites online Business Model Canvas tool.
Step 2Fill in the Sections
Enter information into each of the nine sections.
Step 3Iterate as Needed
There’s no set order for filling out the sections—start where it makes sense for you, and adjust as you go.
Step 4Update Regularly
Keep your canvas current with regular updates to reflect changes in your business environment and strategy.
Frequently
Asked Questions
These are the most commonly asked questions about Business Model Canvas
How can a Business Model Canvas Generator help my business?
It helps by providing a clear, visual overview of your business model, enabling you to identify strengths, weaknesses, opportunities, and threats. It also facilitates better strategic planning and communication within your team.
Is the Business Model Canvas Generator suitable for startups?
It helps by providing a clear, visual overview of your business model, enabling you to identify strengths, weaknesses, opportunities, and threats. It also facilitates better strategic planning and communication within your team.
Do I need any special skills to use a Business Model Canvas Generator?
It helps by providing a clear, visual overview of your business model, enabling you to identify strengths, weaknesses, opportunities, and threats. It also facilitates better strategic planning and communication within your team.
Can I export or share the Business Model Canvas created with the generator?
It helps by providing a clear, visual overview of your business model, enabling you to identify strengths, weaknesses, opportunities, and threats. It also facilitates better strategic planning and communication within your team.
How do I choose the right Business Model Canvas Generator for my needs?
It helps by providing a clear, visual overview of your business model, enabling you to identify strengths, weaknesses, opportunities, and threats. It also facilitates better strategic planning and communication within your team.